Tesco Mobile x Angry Ginge - Phoney Friends

Five Ginges. One truth. Phoney Friends is a high-energy educational film for Tesco Mobile, using humour, VFX and AI trickery to teach young audiences how to spot what’s real and what isn’t online.

Agency: One Green Bean

We worked with BIG Productions to bring this project to life.

Brief

Tesco Mobile wanted an educational film to help young people spot the difference between real and fake information online, using Angry Ginge to keep the content engaging and relatable.

Solution

A 12-minute YouTube-style gameshow where Angry Ginge takes on a series of challenges alongside four AI and VFX-created doubles, designed to confuse and challenge viewers to identify the real Ginge.

An over-the-top perfume parody, featuring Big Zuu as an supermodel, teasing 'Drip' as a mysterious essence.

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2x Hero Ad - 16:9, 9:16

2x Teaser - 16:9, 9:16

Results

Dramatic increase in sales

Digital LED vans toured the advert around the city for special 'pop-up premieres'

Results

Strong completion rates

High audience engagement
Positive school feedback
Clear educational impact

Behind the scenes

“___________.”

ALEX BURROW

ACCOUNT DIRECTOR | ONE GREEN BEAN

Let's make something special

Let's build something great

Let's build something great