Lê Drip - Drip Water
A bold, tongue-in-cheek launch for Drip, the UK’s leading water brand. Its gleaming gold can invites comparisons to high-end luxury, so we embraced the fantasy by crafting a surreal, high-gloss perfume parody that turns hydration into haute couture.
We worked with BIG Productions to bring this to life.
Create an advert that highlights how Drip’s distinctive gold can elevates expectations for something as simple as water to make the case that 'water isn't boring'.
An overly artistic black and white perfume parody, featuring Big Zuu as the enigmatic supermodel, selling Drip as a mysterious essence that 'cannot be defined, cannot be contained'
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1x Hero Ad - Lanscape
1x Hero Ad - Vertical
1x Social teaser - Landscape
1x Social teaser - Vertical
Dramatic increase in sales
Digital LED vans toured the advert around the city for special 'pop-up premieres'
Behind the scenes
“A mini-movie that’s equal parts luxurious and laugh-out-loud funny, proving that Drip knows how to shake things up – even in the traditionally cozy world of holiday marketing.”
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