Lê Drip - Drip Water

A bold, tongue-in-cheek launch for Drip, the UK’s leading water brand. Its gleaming gold can invites comparisons to high-end luxury, so we embraced the fantasy by crafting a surreal, high-gloss perfume parody that turns hydration into haute couture.

We worked with BIG Productions to bring this to life.

We worked with BIG Productions to bring this project to life.

Brief

Create an advert that highlights how Drip’s distinctive gold can elevates expectations for something as simple as water to make the case that 'water isn't boring'.

Solution

An over-the-top perfume parody, featuring Big Zuu as an supermodel, teasing 'Drip' as a mysterious essence.

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2x Hero Ad - 16:9, 9:16

2x Teaser - 16:9, 9:16

An over-the-top perfume parody, featuring Big Zuu as an supermodel, teasing 'Drip' as a mysterious essence.

_____________________

2x Hero Ad - 16:9, 9:16

2x Teaser - 16:9, 9:16

Results

Dramatic increase in sales

Digital LED vans toured the advert around the city for special 'pop-up premieres'

Results

Dramatic increase in sales
Digital LED vans toured the advert around the city for special 'pop-up premieres'

Behind the scenes

“A mini-movie that’s equal parts luxurious and laugh-out-loud funny, proving that Drip knows how to shake things up – even in the traditionally cozy world of holiday marketing.”

CLASH MUSIC

Let's build something great

Let's build something great

Let's build something great